Building better products - a collaborative Agile UX approach

Mon Dec 16 2019 at 09:30 am to Tue Dec 17 2019 at 05:00 pm
WeWork Victoria, 123 Buckingham Palace Rd, London, United Kingdom

WeWork Victoria, 123 Buckingham Palace Rd, London, United Kingdom

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In this highly interactive 2-day class, you will learn how teams of people harnessing Agile values and collaborating together, can better empathise with their customers, explore complexity, and react to changing markets and technology to maximise value. You will practice techniques that foster innovation and learn how to develop ideas from inception through to implementation with the end user always at the centre of the solution.

You will explore how UX practices can be shared by the whole team, encouraging UX to become everyone’s responsibility. You will discover ways Agile, Lean UX, Lean Startup and Design Thinking allow you to go on a journey of iterative discovery with a focus on building products that rock your customer's world!

You will learn and practice tools and techniques including; product inception, Lean UX canvas, building a product roadmap, prioritisation techniques, user story mapping, bodystorming, service blueprinting, paper prototyping, shorthand user flow, critical thinking and many more.

This course is for Product Owners, Product Managers, Business Analysts, Development Team Members, Designers, Scrum Masters, Agile Coaches or anyone in a role responsible for maximising value. 

This course is part of the ICAgile Product Ownership track and you will earn the ICP-BVA certificate upon successful completion of this class.


You should have a solid understanding of Agile basics gained through experience working in an Agile team or by completing a class such as ICAgile's Agile Fundementals (ICP).

Course Overview

Module 1: UX and Product Ownership

High level learning outcomes of this module include:

Definition of Product Ownership

Levels and areas of Product Ownership

Definition of UX

Where UX fits into the Product Management Framework

Subjects and techniques covered include:

Lean Startup

UX umbrella and UX disciplines

UX as a role, not a job title

The Product Management Framework

Adapting the Product Owner role to the context

Holder of the value context

Standing up for value

Adaptation based on feedback and knowing when to stop

Product Roadmaps

Product Backlog management, user stories and job stories

Business models and financials

Module 2: Collaborating with an Agile mindset

High level learning outcomes of this module include:

UX and Product Ownership in relation to the Manifesto for Agile Software Development

Value management in various Agile "flavors"

UX in the software development life-cycle

Subjects and techniques covered include:

The Manifesto for Agile Software Development and its relevance to UX and Product Ownership

Overview of value management in Scrum, Kanban and XP

Collaboration tips

Critical thinking

Design studio and the six thinking hats

Module 3: Collaboration toolbox

High level learning outcomes of this module include:

UX as a team sport

UX research techniques

Validating hypothesis

Subjects and techniques covered include:

Tree jacking

Card sorting

Guerrilla testing

Affinity diagrams

Creating personas

Customer journey mapping

Shorthand user flows

Story boarding

Body storming

Paper prototyping

Low, medium vs high fidelity wireframes

Unmoderated user testing

Design sprint

Evidence informed analysis

Module 4: The big picture

High level learning outcomes of this module include:

The big picture view

Articulate value proposition at the initiative level

Creating alignment

Bridging understanding gaps

Flexibility in communication

Scope and risk management

Subjects and techniques covered include:

Communicating inside out


Outcomes vs outputs

Minimum Viable Product

Lean UX Canvas

Elevator pitch

Product box

Communicating features in benefits

Stakeholder maps

The NOT list

Risk burndown

Understanding what is doable

Success sliders

Module 5: The customer journey

High level learning outcomes of this module include:

Systems thinking

Think like a customer

Maintaining value In the Initiative

Identifying measurable outcomes and goals

Managing artefact change

Subjects and techniques covered include:

Service Blueprinting

Customer journey mapping

Value prioritisation techniques

User story mapping

Viable releases

Module 6: Build and validate your MVP

High level learning outcomes of this module include:

Just enough modelling

Understanding users needs and habits

Subjects and techniques covered include:

Build and test your MVP

Validate your product direction


"Outstanding course with excellent teachers. I like the fact you had methods in place to ensure we left with no unanswered questions, and the practical implementation of the ideas on day 2 was loads of fun. Intense, but definitely fun!"

"Excellent course and great to be taught by instructors with a passion for the principles they were communicating. A fantastic practical course which bridges the gap between theory and application."

"Amazing course, very impressed with the organisation and professional but friendly atmosphere."

About The Trainers

Natasha Hampshire

Natasha is a multi-disciplinary product, service and user experience designer. During her career she has worked extensively in the financial services and automotive industries utilising her excellent design skills in combination with a strong knowledge of Agile.

She is extremely passionate about creating great user centred products and services by collaborating with others to create a purely human centred design environment.

Natasha is a UX Master with the Nielsen Norman Group, one of only around 200 in the world.

David Leach

David has spent 17 years in Digital teams in a number of different roles including Business Analyst, Product Owner, Scrum Master and Agile coach. His objective has always been to help deliver products and services that are of value to customers, motivate teams and improve the health and success of businesses.

His expertise is on focussing on customer value by understanding the customer and articulating hypothesis on how to solve their problems, through iterative experimentation, Minimial Viable Product and continuous learning.

David believes in sharing his extensive knowledge of Agile and Lean. As well as his work as a coach and trainer, David is an active member of the Agile community, speaking at a number of conferences and meetups including Agile Tour London, Agile on the beach and
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