Crisis Management

Wed Jun 19 2019 at 09:30 am to 05:00 pm
The Press Association, 292 Vauxhall Bridge Road, London, United Kingdom

The Press Association, 292 Vauxhall Bridge Road, London, United Kingdom

Created By:
Press Association Training
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Crisis Management

Overview (1-day Course)

Learn how to manage the fall-out from a crisis in today’s social media-driven world – before it happens. Handled well, damage can be limited; handled badly and it can have a huge effect on image and profits. This course examines worst-case scenarios and what to do when things go wrong.

Managers, communication professionals and customer service professionals who need a ‘what-if?’ a mechanism in place should something go wrong.

Why trust us?

We understand what makes a media success. As the national news agency for the UK and Ireland, our client list includes every national news provider across TV and radio, as well as every national newspaper.

PA Training is Europe’s leading company for journalism, multimedia and public relations with courses delivered by thought leaders at the forefront of crisis innovation.

Course Outline

Planning in advance to prevent crises 

Identifying potential issues and assessing their likelihood and impact on reputation, finances, operations and customer service

Deciding who should be in the crisis management team and the crisis communications team

Creating a tailor-made crisis strategy

Developing a framework for managing communication activities during a crisis

Deciding specific processes and procedures that will ensure consistency in crisis communication activities

Ensuring the media presents your organisation’s point of view

When the unexpected happens

Crafting the initial response to ensure your organisation controls the story

Producing useful briefing materials for the media

Media handling do’s and don’ts to get positive coverage

Empowering your employees

Ensuring employees understand your organisation’s viewpoint and are supportive of your actions

Finding roles for employees so they can become ambassadors to customers and other key stakeholders as the crisis unfolds

Ensuring leaders support the crisis communications plan and understand their roles

Recent Feedback

"Very good materials, easy to reuse in other circumstances as a guide. The exercises themselves were very useful."

- National Youth Agency

"A well-executed, coherent and relevant workshop that has made me feel much more confident at work when handling a crisis."

- Freelancer



 How do I get to the event?

Our training facilities are located at the Press Association headquarters in Central London, Victoria. The office is just a short walk from Victoria station and Victoria underground station. 

What are the course timings?

All courses start at 9:30 am and finish around 5:00 pm.

What's the refund policy?

The following refunds will apply if you cancel:

- 15 days or more before the course = full refund

- 0-14 days prior to the course = no refund
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Created By:
Press Association Training
Spread the word