Decision Making and the Mind: Weaknesses, Biases and Persuasion (one day) - Campus or Virtual Classroom

Fri Aug 07 2020 at 10:00 am to 05:00 pm
Goldsmiths, University of London:, Virtual Classroom, OR Senate House wc1e 7hu OR New Cross, se14 6nw, London, United Kingdom

Goldsmiths, University of London:, Virtual Classroom, OR Senate House wc1e 7hu OR New Cross, se14 6nw, London, United Kingdom

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“Excellent course! It has made me look at life and work differently.”

“The course enriched me as a person and developed my thinking as a lawyer.”

The course is available in four formats:


Online (Virtual Classroom) with live tutoring

Clients' Office

Bespoke (Group or 1-2-1 coaching)

Max 8 participants: the sessions are interactive, with ample opportunity for practical exercises for all participants, interaction with other students, as well as personalised feedback and guidance by the tutor.


We are pleased to offer 20% discount on all virtual classroom AIR courses running in April and May 2020 - please email air | gold ! ac ! uk for the discount code.

Campus Courses - VAT-free: Our venues are in central London (Senate House) and in New Cross. Room details and instructions on how to get there will be emailed to you ahead of the course.

Virtual Classroom Course Information - VAT-free: Live tutoring brings all the benefits of face to face training and, in addition, improves skills for ‘digital’ participation. There is now an increasing need for on-line activities in all areas of life. Meetings, interviews, presentations and conferences are increasingly opting for participation and contribution via digital platforms. Therefore, ‘digital’ participation is becoming an essential skill of the 21st century.

Bespoke Course Information: Please contact us for tailor-made course options: 1-1 coaching and bespoke group training. We will adapt the course to your tailored to your interests, needs and desired outcomes.

Next available dates: at Virtual Classroom (VC), Senate House (SH) or main campus New Cross (NC)

· 30 May 2020 (VC)  · 07 Aug 2020 (VC)  · 17 Oct 2020 (NC)

Venue:  The courses take place in our venues in central London (Senate House) and in New Cross (main campus). Check above for venue. Room details and instructions on how to get there will be emailed to you ahead of the course.

Train with a multi-disciplinary expert with expertise in law, psychology, genetics and mind influences, and over 10 years of experience in delivering training in this area


Human brain is the most complex human organ. Yet, the human mind has numerous weaknesses which impede decision making and which enable persuasion to be a common ‘polluter’ of our decisions. However, awareness of mind weaknesses and knowledge on how to outsmart them can significantly improve decision making. 


Why choose this intensive 1-day course?

The course is designed by multidisciplinary specialists to incorporate important findings from psychological sciences, neuroscience, linguistics and genetics.  

Of the thousands of degree-granting universities, Goldsmiths Psychology department is in the World Top 100 in the QS ranking for academic reputation. Papers by our academics are highly cited, we hold 55th place among the worlds' Psychology departments for the number of citations per published paper.

Key elements of this course


1. Mind weaknesses

Understanding mind weaknesses 

Impact of mind weaknesses on decision making 

Outsmarting mind weaknesses


2. Biases

Understanding conscious and unconscious biases

Impact of biases 

Controlling biases and minimising their impact 


3. Attribution errors

View on our actions vs. those of others

Impact on decision making 

Use in persuasion 


4. Memory in the context of decision making

Understanding memory, including strengths and weaknesses 

Reliability and malleability

Truth and illusionary truth


5. Attention

Attention and memory 

Selective attention 



6. Consciousness and control over behavior / decisions

Conscious control

Impact on decision making 

Understanding control over own behaviour 


7. Metaphor

Understanding metaphor 

Using metaphor


8. Language

Powerful vs. powerless language 

Developing powerful language 

Minimising powerless language 


9. Lying and lie detecting; honest vs. dishonest

Understanding dishonesty

Detecting lies 

Impact of credibility 

Relevance of confidence 

Vividness of memory 


10. Personality

Impact of personality 

Malleability of personality 


11. Mental health


Effect on people

Effect on our decision-making


12. Individual differences

Understanding individual differences across traits / behaviour 

Impact one’s behaviour has on decisions of others 

Minimising impact of perceived and real individual differences on own and others’ decision making


13. Minimising influences and protecting decision making 

Minimising impact of own mind weaknesses on own decisions

Protecting from persuaders; from direct and hidden influences 

Undoing penetrated influence

Understanding manipulative speeches and presentations (e.g. advocates, politicians, media)

Is this course for me?


The course is suitable to anyone wishing to learn about human mind processes and persuasion and how they affect our decision making and behaviour. This knowledge would particularly benefit justice system stakeholders, and those wishing to gain advanced knowledge in communication.


This course is directed by Fatos Selita, a Barrister and a New York State Attorney; with training in Psychology, Genetics and Mind Influences; with over 10 years of experience in lecturing and delivering training internationally; who also directs the 'Psychology and Law' course, and has delivered training on Decision Making and Mind Influences to lawyers and the judiciary in England and internationally.

Other clients also took:

Psychology and Law – a one-day course, focusing on key psychological phenomena and mind processes and weaknesses – as they apply in the justice context. 

Public Speaking and Presenting – a one-day course, covering all key aspects of public speaking.

Intermediate Public Speaking and Presenting – a one-day course for those who wish to take their public speaking to a more advanced level.

Bespoke training for 1-1 or group bookings – available on request. 


Booking information

Fee: £195

Group bookings

To book this course for a group, please email us air | gold ! ac ! uk. The price for group bookings starts from £2,086, covering a maximum of 8 people.


We will send you an email with room details and directions to the venue.


We offer a number of discounts: 10% when a participant enrolls for more than one of our courses (at the same time); - 20% UK students; - 25% Members of the UK Law and Society Association (UKLSA). - If five people register from the same institution for the same intake, the fifth place is free. - Goldsmiths students, staff and alumni - email us for current discounts.

All AIR courses & About AIR promotes public events for free and helps event organizers connect with nonprofits to attract more participants like you.

Additionally, the iCause Global Foundation enables good people to fund great causes around the world. Together, our impacts are limitless!

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