How To Create Compelling Video For Social Using A Mobile - Training Course

Fri Sep 18 2020 at 09:00 am to 02:00 pm
The Frontline Club, 13 Norfolk Place, London, United Kingdom

The Frontline Club, 13 Norfolk Place, London, United Kingdom

Created By:
Andy Black Associates
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A half-day intensive training course in the art of creating compelling short form (2-4 min) video content using a mobile device and free digital editing and filmmaking apps. You will learn how to create content that grabs the attention of audiences who have short attention spans and view content via social networks on mobile devices.

Mobile Phone Video Production – What is it?

Anyone can press RECORD to tell a story – but few people can do it well enough to engage an audience. With training everyone can shoot, capture, edit and create a simple video narrative or report at no cost – the video can then be shared and broadcast free of charge across social media channels, embedded in your website or broadcast as a live event.

 Traditional Filming


 

Mobile Phone Video Production


Who should attend?

The half-day course is designed as in introduction to the basic principles of shooting, framing, editing and uploading to social media platforms such as Facebook and Twitter. It has particular value for those in:


Marketing & Sales

PR & Communications

HR

Charity/Third Sector


 Why should you attend?


 In 2018 more than 74 percent of all internet traffic is video 

Around 64 percent of consumers are more likely to buy a product after watching a video about it 

The average internet user spends 88 percent more time on a website with video than without. Video can help drive the attention span around your brand. 

58% of B2B marketers rate videos as the most effective content marketing tactic

Company sites containing video are 50 times more likely to appear on the first page of Google search results!

You don’t want to be a dinosaur.


Practical hands-on training in short form video making


Using simple, logical, confidence-building techniques attendees will learn how to make entertaining and informative short documentary-style films

Students will understand the difference between shooting on small screens and standard cameras

Practical hands-on experience using all the necessary tools

Understand “the interview“ noddy’s, wides and cutaways

Shoot with clarity, precision and adopt best-practice techniques


What you will achieve


A complete new skill set for the 21st Century and its ever-growing requirement to produce simple films to inform clients, colleagues, and potential customers

Immediate ability to use your new skills to inform, train, analyse and engage

A technique to integrate low-cost, high-value video content into digital marketing strategies


 Course Agenda

9.00:  Introductions, Learning objectives and the changing face of TV, how to create a YouTube channel, uploading video content to Twitter and Facebook

9.30/10.00: Kit selection –  mobile devices (iOS and Android), selfie stick and tripods, microphones, lenses, lighting and editing apps

10.00/11.30: The rules of how to ‘Shoot and Capture’, understand the jargon (wides, cutaways etc) and what it means to an editor, understanding optimum video file sizes for Twitter, YouTube and Facebook, an overview of mobile device apps for editing and filmmaking

11.30/11.45:  Coffee

11.45 /1.00: Practical exercise 1 – Split into 2 groups to make short films, edit and upload to Facebook, Twitter and into YouTube channel

1.00/1.20: View and critique of films. Q&A.

1.20 /1.40: Practical exercise 2 – Split into 2 groups to make live broadcasts into social media channels using Facebook Live and Periscope

1.40/2.00: Group discussion – How can you use live social media broadcasts for your organisation. Q&A.

Course tutor

                                                                Torquil Boyd Course Tutor

Torquil Boyd has over 30 years experience in the television industry. He has written, produced and directed four UK TV series for the BBC, ITV and History Channel. Torquil has credits in producing, directing, camera work and editing.   His company TTV Pictures was established in 1967, making it one of the oldest video companies in the world.

Torquil has done extensive filming for charities and is a committee member of The 48 Group Club, an Anglo Chinese group based on the principle of equality and mutual understanding through commerce. He is also a member of the CIOJ and the Frontline Club.

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Created By:
Andy Black Associates
Spread the word

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