Are you ready to take your business idea to market? Our marketing masterclass will equip you with the knowledge and resources needed to increase brand awareness and attract more customers. This practical workshop will break down and simplify the marketing strategies and processes you need to succeed. By the end you will leave with a step-by-step guide on how to implement each approach as well as your very own marketing plan for you to use right away.
The topics covered during the Marketing Masterclass include:Customer profiling – once we have explored who your customers are and how they think, we will then look at how you can authentically connect with them and the best marketing channels to reach them. Good & Bad marketing - in the second part of the day we’ll gain an understanding of how to formulate an effective marketing plan by exploring what to do and more importantly, what not to do. You’ll learn how to tell your brand story through your marketing in a compelling and engaging way. Your strategy for growth – after defining objectives for your business, we’ll then go on look at digital marketing, how to set a marketing budget and how to explore and penetrate new markets as your brand grows. Marketing and sales - during the final part of the workshop we’ll explore the relationship between marketing and sales and identifying how to market your ideas to the right people. We will work through examples and discuss design tools which you can use to create a winning proposal.
To take part in this workshop, you should either:Have registered your business in the last 12 monthsBe ready to register your businessHave already taken part in a Day 2 (Get ready for business) workshop on the Start-ups in London Libraries programme
This is a 3 hour workshop. Please arrive between 15-30 minutes before the start time to network and complete relevant paperwork so the workshop can begin on time.
To take part in the Start-ups in London Libraries workshops you or your business needs to have a London based postcode. You also need to be either:
The owner of a business which has been registered at Companies House for less than 12 months.
You should be an aspiring entrepreneur with a business idea you want to develop
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Millennium Gloucester Hotel and Conference Centre , 4 - 18 Harrington Gardens, London, United Kingdom