Product Strategy and Product Roadmap Training

Wed Nov 27 2019 at 09:00 am to Thu Nov 28 2019 at 04:30 pm
15Hatfields, 15 Hatfields, London, United Kingdom

15Hatfields, 15 Hatfields, London, United Kingdom

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This training course teaches you how to create a winning product strategy and an agile product roadmap for digital products. Strategy and roadmap are important tools: The product strategy states how you intend to achieve product success; the product roadmap describes how the product is likely to grow.

The workshop is ideal for product managers, product owners, product executives, and entrepreneurs who would like to understand how a product strategy and a product roadmap are effectively used in an agile, dynamic business context.



Product managers, product owners, marketers, entrepreneurs, and product executives.

Start and End Times

The course starts at 9:00 and finishes at 17:00 on the first day. It starts at 9:00 and finishes at 16:30 on the second day.

Format and Class Size

The training course is taught as an instructor-led workshop with an appropriate mix of lecture, discussion and hands-on exercises. Please dress casually. We aim to limit the class size to 25 attendees.

Prerequisites and Prep Work

As a participant, you should have a working knowledge of product management. To benefit as much as possible from the course, we strongly recommend that you prepare by:

Reading the chapters “Product Strategy Foundations” and “Product Roadmap Foundations” in Roman’s book Strategize (53 pages) or

Watching the videos “Building a Product Users Want” and “Agile Product Roadmaps” (30 and 49 minutes) or

Listen to the podcast “Product Strategy and Roadmapping” (49 minutes).


We offer a 50% discount on the regular price to charities and early stage start-ups. Please contact training | romanpichler ! com to request a discount.


Product Strategy Foundations

The elements of an effective product strategy and the Product Vision BoardValue proposition, market segmentation, and product differentiationBusiness and product strategyProduct strategy ownership

Product Discovery and Strategy Validation

Product discovery and developmentStrategy validation and user research techniquesPivot, persevere, and minimum viable products (MVPs)

Product Life Cycle and Product Strategy

Lifecycle objectives and strategic optionsKey performance indicators (KPIs) and product scorecardCollaborative strategy reviews and updates

Agile Product Roadmaps

Benefits and common mistakes of product roadmaps The product roadmap, the product backlog, and the release planGoal-oriented product roadmaps and the GO roadmap templateSelecting the right contents and choosing the right level of detail

Roadmap Planning and Roadmap Reviews

Balancing goals, dates, and costProduct roadmap reviews and updatesCollaborative roadmapping workshops

Product Portfolio Management

Product portfolio strategy vs. product strategyApplications and platformsPortfolio roadmapsCreating a balanced product portfolio

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