The Business of Santa Claus in Lapland

Wed Dec 11 2019 at 06:00 pm to 07:00 pm
Gresham College, Barnard's Inn Hall, London, United Kingdom

Gresham College, Barnard's Inn Hall, London, United Kingdom

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Gresham College
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The myth of Santa Claus has been translated into an extraordinary market on a global scale. We see Santa everywhere in adverts and products, and people also travel quite long distances to meet the 'real Santa' in his faraway home. 

The first Concorde flight from Britain to Northern Finland was organised in 1984 with around 100 passengers wanting to experience the magic of Christmas in this authentic setting. But how did this marketing success materialise? How did Finland become the home of Christmas?

A ticket does not guarantee entry. As this is a free event, we over-issue tickets to avoid empty seats. All ticket holders must be seated by 5:50pm, after which tickets will be reallocated to people queuing for returns. An overflow room is available with a live video stream of the lecture for those without tickets and latecomers.

For school bookings, please contact us at enquiries | gresham ! ac ! uk
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Created By:
Gresham College
Spread the word

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