The UX Crunch: Foolproof - Data as a Creative Material

Tue Jan 22 2019 at 06:00 pm to 09:00 pm
Foolproof, 45 Folgate Street, London, United Kingdom

Foolproof, 45 Folgate Street, London, United Kingdom

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Data as a Creative Material with Foolproof

We're back at Foolproof's offices this month to explore Data as a Creative Material. We will discuss the data layer of design with theoretical insight as well as examples of using new data resources in real-time customer transactions, how to make informed decisions from complex data as well as AI and how it can be used to make creative decisions. 

We'll be joined by:



Jonathan Corbett - UX Researcher & Design - NORMAN & SONS



Savvas Voudouris - UX Designer - NORMAN & SONS



Adam West - Head of Marketing - Satalia 



Brent Palmer - Design Lead - Carwow



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TICKET ONLY EVENT

Please make sure you purchased a ticket to secure your place. Price includes entry to the event, plus drinks (Beers, Wines, Soft Drinks) and Pizza!

Important please note - tickets are NON-REFUNDABLE as we have limited seating and have to purchase the correct amount of drink.

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TECH CIRCUS

We are revolutionising the way digital creatives network and improve their knowledge of the field. We host a range of monthly events in collaboration with leading companies in the UK; showcasing case studies and knowledge. Each event is totally different, and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved.

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OUR PARTNERS

Foolproof - Foolproof is an experience design agency with a mission to create digital products and services that improve the lives of millions of people around the world.

Founded in 2002, they are a 100-strong team of user experience consultants, designers, front-end developers, UX strategists and creative technologists, who have given a voice to thousands of customers and brought about organisational change for global businesses through the experiences they’ve have created.

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THE EVENT

Tuesday 22nd January 2019 @ Foolproof, 45 Folgate Street, E1 6GL

With space for 80 at this event, we would like to invite you straight from work. Doors are opening at 6pm, with introductions at 6.20pm and talks beginning at 6.30pm sharp. There is a lot to get through, so we'll have a tight schedule, so please arrive on time!

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AGENDA

6.00pm - 6.30pm: Doors open and networking

6.30pm - 7.00pm: Talk 1

7.00pm - 7.30pm: Networking break with drinks and pizza

7.30pm - 8.30pm: Talk 2 and Talk 3

8.30pm - 9.00pm: Panel Q&A

9.00pm: Head to The Waterpoet - a local pub for after event drinks and further networking opportunities!

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TALKS AND DISCUSSION

Jonathan Corbett & Savvas Voudouris - UX Designer - NORMAN & SONS

Jonny Corbett and Savvas Voudouris are both partners at NORMAN & SONS, who design and build user-centred digital products for enterprises. Jonny is a UX Designer who has spent the last decade championing Design Thinking in some of the deepest, darkest parts of large financial services companies. Savvas is a data visualisation designer who has 10 years' experience using creative flair to help humans make informed decisions from complex data.

Adam West - Head of Marketing - Satalia 

Adam is Head of Marketing at Satalia, one of Europe's fastest growing AI companies that combine machine learning and optimisation to solve efficiency problems for some of the world's best-known companies. Adam has recently keynoted for Google, GSK, Pearson, Orange, the House of Commons, CineEurope and ImpactAI - and recently won 'best speaker' when presenting his published paper on the impact of AI on branding in New York.

Adam’s talk will explore the future of AI and its ability, once harnessed, to make creative decisions. Using real-life examples and relatable anecdotes, Adam will first demystify the hype, and align audiences on what AI is, what it is not, and what impact it will have in on individuals, organisations, and society. It will also consider innovation in the context of AI, and questions whether typical organisational structures and process are setup to attract, retain and empower AI talent. Adam will also touch on AI applications both externally and within organisations, including how it's being used creatively, to decentralise decision making, and even set salaries.

Brent Palmer - Design Lead - Carwow

Brent is Design Lead at carwow, where he manages the car buying experience teams. He previously held similar roles at Zendesk, PayPal, TrendKite and Spredfast. Before a long career in technology, he spent 10 years in advertising (don't hold that against him). He is active in the design community and speaks at meet-ups and design conferences. 

If collecting data is easier than ever and design tools are at their zenith, why is it so difficult to make smart product decisions? If big data is here to stay, where does regular research fit? Brent will explore how data teams and designers collaborate at carwow to unlock the best solutions. He'll also walk through how, when paired together, qualitative and quantitative insights can get everyone interested in user feedback.

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Created By:
Tech Circus
Spread the word