Workshop: Tech for Non-Technical Founders

Sat Jan 18 2020 at 10:30 am to 05:00 pm
Frequency Coffee, 121 Kings Cross, London, United Kingdom

Frequency Coffee, 121 Kings Cross, London, United Kingdom

Created By:
Sophia Matveeva
Spread the word
Do you have an idea for an app or a web-based business, but no idea how to begin building it? In this workshop you will get an overview of the basic disciplines that you need to have to run or launch a tech startup as a non-technical founder from someone who has done it themselves. A non-technical founder’s job is not to learn to code, but to successfully manage the technology production process and make sure it aligns with business goals. To do this successfully, non-technical founders need to understand technology workflows, learn how to ask the right questions and collaborate with designers and developers.

The workshop will begin at 10:30 am and end at 5 pm. You will get one hour to get lunch and will also have coffee breaks throughout the day.

In this workshop, you will learn: 

1) The product lifecycle:

Workflow: from idea to product. The steps to take and the professionals invovled

How to learn what you really need and avoid the rest

Investors’ view

2) Product Management basics:

What product managers do and how that fits into the job of running a startup

3) Design

Why designing for users is different to designing for beauty

How to test if users like and understand your designs

How to connect design to code

4) Development


Why one costs more than the other

Back end and server basics

5) Analysis, AI and the feedback loop

How to analyse your product for continuous improvement

What data scientists really do

AI decision tree: not as hard as it sounds

This workshop assumes no prior knowledge of technology.

This course is great for: 

Entrepreneurs who want to build technology products but do not have technical backgrounds

Non-technical professionals working in tech companies

Business school students who want to supplement their business knowledge

Professionals wanting to transition to the fast-growing technology sector


Downloadable resources

Checklists, PDF guides, further reading suggestions (total combined value £600)

Feedback from previous attendees:

"Thank you very much for an inspiring day! I learned a lot and appreciate the welcoming / safe environment to share questions and thoughts."

"It was a very inspiring and productive day! Feel like we learnt the right amount (a lot!), concepts were clear, lots of useful and practical tips and great atmosphere!"

Getting there:

This workshop will be hosted in the private room at Frequency Coffee in King's Cross. If you have any questions, please email info | enty ! app 

If you want more Tech for Non-Techies content and programming, join our MeetUp group: />
The instructor’s story:

When I left Chicago Booth, a business school consistently ranked as the global number 1 by Bloomberg and Business Week, I had a top tier MBA and great marketing skills, but had no idea about tech. In my journey of founding and building Enty into a global company, with an app, a website, an analytics panel and its own unique machine learning algorithm, I have had to delve into a complicated new world.

As a non-technical founder, learning tech skills and product management was costly, time consuming and often frustrating. I took online courses, read books, learnt some code, spoke to developers, product managers, data scientists and analysts and finally came up with a system to evaluate what I really needed to learn, and what I didn’t. I created this course for other entrepreneurs with non-technical backgrounds, to help them save time and money. 

Read more about the instructor here: or read her column on Forbes

If you want more Tech for Non-Techies content and programming, join our MeetUp group: />

Is this event associated with a nonprofit?
Hour Tracking
Track your hours of participation, volunteerism, and community service. Track
Discount & Promotions
Find coupons, discounts, and promotions. Explore
You must login to receive rewards. View
Created By:
Sophia Matveeva
Spread the word

More Events in london

Paediatric Baby and Children First Aid

Maple Walk School , 62 Crownhill Road, London, United Kingdom

Sat Jan 18 2020

Property Investment Seminar - London - January 2020

Hotel Novotel , 173-185 Greenwich High Rd,, London, United Kingdom

Sat Jan 18 2020

Creating Colour Palettes with Sarah Campbell

Fashion and Textile Museum , 83 Bermondsey Street, SE13 London, United Kingdom, London, United Kingdom

Sat Jan 18 2020

Family Constellations for heart body and soul

St George’s Church , Aubrey Walk, London, United Kingdom

Sat Jan 18 2020
View all events in London