Writing Digital! Content strategy and your marketing

Thu Jun 13 2019 at 02:30 pm to 04:00 pm
City Business Library, Guildhall , London, United Kingdom

City Business Library, Guildhall , London, United Kingdom

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City Business Library - City of London Libraries
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The session will cover key techniques for increasing revenue, in relation to front end content strategy for small and medium businesses.

In this session we will look at the importance of content planning as part of the overall marketing strategy for your business.


Learn how to define buyer personas

How to analyze and map customer needs to the business strategy

How to determine what topics to address when, including content marketing offerings, to support the customer at multiple points in the customer journey – looking for trends, topics, keywords.

How to develop style guidelines (on how to write for the audience, writing styles and techniques, storytelling). 




About your Host

Gergana Dimitrova is the Co-founder and Managing Director of content writing platform Writer's Website. She has been delivering talks on content, research and writing for the last five years in a corporate environment and since developing her website has decided to join the City Business Library events programme to showcase how writing can support your business.
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Created By:
City Business Library - City of London Libraries
Spread the word